Houston is built on the mission tobecome the leading high quality mobile accessory provider in United Arab Emirates.
As mobile technology evolves andbecomesa daily part of our lives, the need for high quality fashionable accessories IS increasingly becoming important.
Houston would like to poise itself in this market, offering solutions to improve people’s everyday lives.
We wish to establish a successful partnership with our customers, our employees, and our suppliers that respects the interests and goals of each party.
Constantly striving to supply what the consumer is asking for, we will continually review what is available in the marketplace, and what isn’t and consistently provide high quality cutting edge technology..
Success will ultimately be measured by our customers choosing us because of their belief in our ability to meet or exceed their
expectations of price, service, and selection.
• Differentiate from box-pushing,price-oriented businesses by offering and delivering service and support and charging for it.
• Improving on what is available and providing new products and services to the areas of need will help ensure our success in a market driven by consumer demand
• Deliver our products promptly.
• Work with our customers on a personal level, as opposed to the “What’s your customer number?” mentality of large firms
Short-term marketing strategies are those that bring will bring us a temporary boost
in traffic.
Although these techniques are very important to our over-all plan, they are only a
temporary traffic source and must not be solely relied upon.
Short-term marketing strategies include:
• Purchasing Advertising
• Bulletin Boards
• Search Engines
Long-term marketing strategies are those that will bring us a steady stream of
targeted traffic over time. These strategies will continue to produce results even years
down the road.
Long – term marketing strategies include:
• Opt-in Lists
・ Freebies
• Content
The Communication’s competitive edge will be : Location: Locating the company in a Mall enables the company to cover a large and rapidly developing customer populace. Customer Service: Mr. Alaa Al genneh, owner and Managing Director of Houston, has been managing the business in the United Arab Emirates for almost five year, and accumulated a vast knowledge and experience in the mobile phone market, He is very familiar with his target customer base. He has an excellent reputation for customer service. E-Commerce: The company will make an effort to enhance its sales through a serious and advantageous website in order to attract customers that are reluctant to do business with large companies
Short-term marketing strategies are those that bring will bring us atemporary boost in traffic. Although these techniques are very important to our over-all plan, they are only a temporary traffic source and must not be solely relied upon. Short-term marketing strategies include: • Purchasing Advertising • Bullet in Boards • Search Engines Long-term marketing strategies are those that will bring us a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. Long-term marketing strategies include: • Opt-in Lists • Free bies • Content
